Firestone promoted its Raleigh station as providing the most complete and modern auto services in a fully modern facility built of steel and brick. Davidson joined the other companies involved in construction of the muchits constructing by running a congratulatory advertisement. His advertisement pictured the Art Deco facility and stated, “Of Course We Built It and believe it to be one of the finest in North Carolina. When Raleigh People Want a Building Built—Call James A. Davidson, General Contractor” (News and Observer, June 13, 1930).